All You Need to Know About Sport Analytics in 2023

We have seen massive implications of analytics across the different domains. Sports analytics is one such field that is catching the eye. Precision and informed decision-making are paramount in sports. With the implementation of sports analytics and technologies like video analysis, it becomes easier to ensure a fair game.

Game Plan 2.0: The Latest Trends in Sports Analytics

As we move towards a technology-rich world, every spectrum of life seems to be impacted by its force. Among the different areas witnessing a mirage effect of artificial intelligence, sports is also a niche that can undergo a significant transformation with the implementation of analytics technology.

Recently, a terminology AI-referee caught my attention. While I had been reading a lot about the progressive use of analytics in different domains, its application in sports intrigued me. I was wondering how AI and analytics can help in modifying sports.

In my pursuit to further explore this topic, I decided to bring together the new trends in sports analytics.

While it remains a debatable question, we cannot undermine the fact that sports analytics can significantly change this domain. Through this write-up, we are unfolding the new developments in the analytics field and some real-world sports analytics examples.

Key Insights

The global sports analytics market is expected to hit a market of $22 billion by 2030. 

  • Technologies like AR/VR, Big Data analytics, biometrics, video-based sensing, and 2D/3D imaging are actively used in video analysis and motion tracking.

  • In 2022, the on-field part of sports analytics ruled, making over 61.0% of the money, thanks to using data to check player health, study teams, and look at game videos.

  • The basketball segment contributed 18.0% to the sports analytics market in 2022 and is expected to grow.

What is Sports Analytics?

What is sports analytics

Sports analytics refers to collecting, processing, and analyzing data in sports to gain insights and make informed decisions.

It involves using various data sources, such as player statistics, game performance metrics, and even biometric information, to improve team and player performance, enhance strategies, and make data-driven decisions in sports.

To summarize, it is a multidisciplinary field that combines statistics, Data Science, and technology to provide valuable insights for coaches, teams, and athletes.

Sports Analytics Key Aspects

Sports Analytics Key Aspects

Sports analytics is a multidisciplinary field that uses data and statistical analysis to gain insights into various aspects of sports performance, strategy, and management. There are several types of sports analytics, each serving different purposes within the world of sports. Here are some of the primary types of sports analytics:

Performance Analytics

  • Player Performance Analysis: This involves assessing individual player performance by analyzing their statistics, such as scoring, assists, rebounds, and more.
  • Team Performance Analysis: Focuses on evaluating team performance in terms of wins and losses, points scored, and other team-level metrics.

Health and Injury Analytics

  • Injury Prevention: Analyzing data to identify patterns that could help prevent injuries and optimize player health and recovery.
  • Load Management: Monitoring the physical workload on players to prevent overtraining and reduce the risk of injury.

Tactical and Strategic Analytics

  • Opponent Analysis: Studying an opponent’s past performance and strategies to develop counter-strategies.
  • Game Situational Analysis: Analyzing in-game situations, such as third-down football conversions or fast basketball breaks, to optimize decisions during matches.

Video Analysis

  • Performance Video Analysis: Analyzing game footage to assess player movements, shot selection, and decision-making.
  • Scouting Video Analysis: Studying opponents’ game footage to identify strengths and weaknesses.

Sabermetrics (Baseball)

A specialized type of sports analytics for baseball, focusing on advanced statistics like OPS (On-base Plus Slugging), WAR (Wins Above Replacement), and defensive efficiency.

Financial and Business Analytics

Analyzing financial data, including salary cap management and revenue optimization for sports franchises.

Fan Engagement and Marketing Analytics

Assessing fan behavior and engagement through data from social media, ticket sales, and merchandise purchases.

Player Recruitment and Draft Analytics

Evaluating potential draft picks or player acquisitions by analyzing their performance data and comparing it to team needs.

Game Simulation and Predictive Analytics

Using predictive models to forecast game outcomes, player performance, and even fantasy sports outcomes.

Biomechanics and Wearable Technology

Utilizing wearable sensors and biometric data to analyze athletes’ movements and physiological responses can inform training and injury prevention.

Player Tracking and GPS Data

Monitoring player movements on the field or court using GPS and tracking technology to assess speed, distance covered, and player positioning.

Sports Psychology and Mental Performance Analytics

Analyzing psychological factors impacting an athlete’s performance, such as stress, focus, and mental resilience.

Rehabilitation and Recovery Analytics

Using data to optimize rehabilitation programs for injured athletes and track their recovery progress.

E-sports Analytics

Similar to traditional sports analytics, this involves data analysis in competitive video gaming

Companies Actively Working in the Sports Analytics Domain

Company Name Description
STATS Perform Provides real-time and historical sports data and analytics for various sports.
Sportradar Offers sports data, content, and integrity solutions, including sports betting data.
Catapult Sports Specializes in wearable technology for athlete performance monitoring and analytics.
Second Spectrum Provides advanced video tracking and analytics for basketball and soccer.
Opta Offers detailed sports data and analysis services for soccer, rugby, and more.
Zebra Technologies Provides real-time player tracking solutions for sports like American football.
PlayerTek Offers GPS tracking and performance analysis for soccer and other team sports.
Hudl Provides video analysis and performance analysis tools for team sports.
KINEXON Offers real-time player tracking and analytics solutions for various sports.
PlayerDex Specializes in player performance analytics for basketball.
Kinetic Performance Provides athlete management and performance analysis software.
Fusion Sport Offers sports science and performance analysis software with SMARTABASE.
WHOOP Develops wearable devices for athlete data monitoring, including sleep and recovery.
Garmin Known for producing sports and fitness wearables and associated analytics.
Apple Offers the Apple Watch and related health and fitness analytics features.

The Methodologies Behind Sports Analytics

Data Collection and Tracking

At the core of sports analytics lies the extensive collection of data. EVERY ASPECT OF A GAME IS MONITORED, from GPS trackers to player wearables and stadium cameras. This data provides a comprehensive overview of player movements, ball trajectories, and various game events, paving the way for actionable insights.

Data Analysis and Visualization

Analyzing the collected data is a complex process. Advanced algorithms and machine learning models are employed to identify patterns and trends. The results are then presented in visually engaging formats, such as charts and graphs, making it easier for coaches, players, and fans to grasp the information intuitively.

Predictive Analytics

Predictive analytics takes sports analytics to the next level. By predicting future outcomes based on historical data, teams can make informed decisions regarding team composition, game strategies, and injury prevention. This not only enhances performance but also minimizes the risk of player injuries.

The Fan Engagement Revolution

Beyond the field’s confines, sports analytics has ushered in a new era of fan engagement. With the availability of real-time statistics, fans can immerse themselves in the game on a whole new level. Interactive apps and online platforms give fans a deeper understanding of the game and foster community among supporters.

Sports Analytics Examples

Sports Analytics Domain


In the NBA, analytics significantly assess player performance, shot selection, and defensive strategies. Metrics like Player Efficiency Rating (PER) and the “Moneyball” approach have influenced team management.


baseball sports analytics

Baseball has a long history with analytics, dating back to the famous book “Moneyball.” Sabermetrics, which involves the statistical analysis of player performance, is widely used to evaluate players and make strategic decisions.

Football (Soccer)

football sports analytics

Sports analytics in football is used to assess player tracking data, shot efficiency, and passing accuracy. Teams use this information to make tactical adjustments and evaluate players’ fitness and performance.


tennis sports analytics

In tennis, analytics are used to assess players’ performance statistics, such as first-serve percentage, winners, unforced errors, and movement patterns on the court.


cricket sports analytics

Here, analytics is used to assess player’s performance, batting and bowling statistics, pitch conditions, and opposition analysis. Metrics like strike rate and economy rate help teams make informed decisions.


What is the future of sports analytics?

The future of sports analytics holds promise with increasing data sources, AI advancements, and player-tracking technology. It will lead to more precise performance assessment, injury prevention, and fan engagement, shaping how teams and athletes prepare and compete.

What is the Outlook for data analytics in 2023?

In 2023, data analytics continues to grow across industries, driving data-informed decision-making. AI and machine learning will enhance predictive analytics, cybersecurity, and personalization. The integration of big data into business strategies remains essential for success.

Is sports analytics a growing field?

Yes, sports analytics is a growing field. Teams, leagues, and athletes increasingly rely on data-driven insights to gain a competitive edge. It is expected to grow at a CAGR of 27.3%.

How big is the sports analytics market?

The sports analytics market size is substantial. It is expected to reach the market size of $22 billion by 2030.


This discussion on sports analytics and its growing penetration in the market highlights that it is an evolving domain. Individuals looking to make an unconventional career growth can opt for sports analytics.

However, to have expertise, it is imperative to have proficiency in analytic skills. Enrolling for the Data Analytics program is one of the best ways to ensure the same is to enroll in the Data Analytics program.

Pickl.AI offers a comprehensive learning curriculum in the analytics domain. With the certification in this, you will get expos and different use cases of analytics as well as develop expertise in data analysis and its applications. To know more about this, log on to today.

Nitin Choudhary

I've been playing with data for a while now, and it's been pretty cool! I like turning all those numbers into pictures that tell stories. When I'm not doing that, I love running, meeting new people, and reading books. Running makes me feel great, meeting people is fun, and books are like my new favourite thing. It's not just about data; it's also about being active, making friends, and enjoying good stories. Come along and see how awesome the world of data can be!