Sport Analytics

Game Plan 2.0: The Latest Trends in Sports Analytics

Summary: We have seen massive implications of analytics across different domains. Sports analytics is one such field that is catching the eye. Precision and informed decision-making are paramount in sports. With the implementation of sports analytics and technologies like video analysis, it becomes easier to ensure a fair game.


 As we move towards a technology-rich world, every spectrum of life is impacted by its force. Among the different areas witnessing a mirage effect of artificial intelligence, sports is also a niche that can undergo a significant transformation with the implementation of analytics technology.

Recently, an AI referee term caught my attention. While I had been reading a lot about the progressive use of analytics in different domains, its application in sports intrigued me. I wondered how AI and analytics can help modify sports.

In my pursuit of exploring this topic further, I decided to combine the new trends in sports analytics. While it remains a debatable question, we cannot undermine the fact that sports analytics can significantly change this domain. This write-up outlines the new developments in the analytics field and provides some real-world sports analytics examples.

Read More:
Impact of Data Analytics in Sustainable Energy Solutions.

Master Data Analytics: Earn Your Online Certification Today.

What is Sports Analytics?

Sports analytics refers to collecting, processing, and analysing data in sports to gain insights and make informed decisions. It involves using various data sources, such as player statistics, game performance metrics, and even biometric information, to improve team and player performance, enhance strategies, and make data-driven decisions in sports.

To summarise, it is a multidisciplinary field that combines statistics, data science, and technology to provide valuable insights for coaches, teams, and athletes.

Types of Sports Analytics

 Sports analytics is a multidisciplinary field that uses data and statistical analysis to gain insights into various aspects of sports performance, strategy, and management. There are several types of sports analytics, each serving different purposes within the world of sports. Here are some of the primary types of sports analytics:

  • Performance Analytics: This involves assessing individual player performance by analysing their statistics, such as scoring, assists, rebounds, and more. It also evaluates team performance regarding wins and losses, points scored, and other metrics.
  • Health and Injury Analytics: It analyses data to identify patterns that could help prevent injuries and optimise player health and recovery. It also monitors players’ physical workload to avoid overtraining and reduce the risk of injury.
  • Tactical and Strategic Analytics: It involves studying an opponent’s past performance and strategies to develop counterstrategies. It also analyses in-game situations, such as third-down football conversions or fast basketball breaks, to optimise decisions during matches.
  • Video Analysis: It analyses game footage to assess player movements, shot selection, and decision-making.
  • Scouting Video Analysis: It studies opponents’ game footage to identify strengths and weaknesses.
  • Sabermetrics (Baseball): It is a specialised type of sports analytics for baseball, focusing on advanced statistics like OPS (On-base Plus Slugging), WAR (Wins Above Replacement), and defensive efficiency.
  • Financial and Business Analytics: It analyses financial data, including salary cap management and revenue optimisation for sports franchises.
  • Fan Engagement and Marketing Analytics: It assesses fan behaviour and engagement through data from social media, ticket sales, and merchandise purchases.
  • Player Recruitment and Draft Analytics: It evaluates potential draft picks or player acquisitions by analysing their performance data and comparing it to team needs.
  • Game Simulation and Predictive Analytics: It uses predictive models to forecast game outcomes, player performance, and even fantasy sports outcomes.
  • Biomechanics and Wearable Technology: It utilises wearable sensors and biometric data to analyse athletes’ movements and physiological responses to inform training and injury prevention.
  • Player Tracking and GPS Data: It monitors player movements on the field or court using GPS and tracking technology to assess speed, distance covered, and player positioning.
  • Sports Psychology and Mental Performance Analytics: It analyses psychological factors impacting an athlete’s performance, such as stress, focus, and mental resilience.
  • Rehabilitation and Recovery Analytics: Data can be used to optimise rehabilitation programs for injured athletes and track their recovery progress.
  • E-sports Analytics: Similar to traditional sports analytics, this involves data analysis in competitive video gaming.

Read Blog:
Data Analytics Tutorial: Mastering Types of Statistical Sampling.

Unlocking the Power of Data Analytics in the Finance Industry.

Companies Actively Working in the Sports Analytics Domain

Company Name Description
STATS Perform Provides real-time and historical sports data and analytics for various sports.
Sportradar Offers sports data, content, and integrity solutions, including sports betting data.
Catapult Sports Specializes in wearable technology for athlete performance monitoring and analytics.
Second Spectrum Provides advanced video tracking and analytics for basketball and soccer.
Opta Offers detailed sports data and analysis services for soccer, rugby, and more.
Zebra Technologies Provides real-time player tracking solutions for sports like American football.
PlayerTek Offers GPS tracking and performance analysis for soccer and other team sports.
Hudl Provides video analysis and performance analysis tools for team sports.
KINEXON Offers real-time player tracking and analytics solutions for various sports.
PlayerDex Specializes in player performance analytics for basketball.
Kinetic Performance Provides athlete management and performance analysis software.
Fusion Sport Offers sports science and performance analysis software with SMARTABASE.
WHOOP Develops wearable devices for athlete data monitoring, including sleep and recovery.
Garmin Known for producing sports and fitness wearables and associated analytics.
Apple Offers the Apple Watch and related health and fitness analytics features.

Check More:

Top 15 Data Analytics Projects in 2023 for Beginners to Experienced.

All You Need To Know About Sampling Techniques In Data Analytics

The Methodologies Behind Sports Analytics

Understanding the methodologies behind sports analytics is crucial for enhancing performance, making data-driven decisions, and gaining competitive advantages. Knowledge in this area equips individuals with the skills to interpret and leverage data effectively in the sports industry.

Data Collection and Tracking

At the core of sports analytics lies the extensive collection of data. EVERY ASPECT OF A GAME IS MONITORED, from GPS trackers to player wearables and stadium cameras. This data provides a comprehensive overview of player movements, ball trajectories, and various game events, paving the way for actionable insights.

Data Analysis and Visualisation

Analysing the collected data is a complex process. Advanced algorithms and machine learning models are employed to identify patterns and trends. The results are then presented in visually engaging formats, such as charts and graphs, making it easier for coaches, players, and fans to grasp the information intuitively.

Predictive Analytics

Predictive analytics takes sports analytics to the next level. By predicting future outcomes based on historical data, teams can make informed decisions regarding team composition, game strategies, and injury prevention. It not only enhances performance but also minimises the risk of player injuries.

The Fan Engagement Revolution

Beyond the field’s confines, sports analytics has ushered in a new era of fan engagement. With the availability of real-time statistics, fans can immerse themselves in the game on a whole new level. Interactive apps and online platforms give fans a deeper understanding of the game and foster community among supporters.

Read More:
What Are The Advantages of Using a Fully Integrated Cloud-based Data Analytics Platform?

Sports Analytics Examples

Knowing about sports analytics examples is essential to grasp practical applications and benefits of data in sports. These examples illustrate how data drives player performance, strategic decisions, and injury prevention. They offer insights into real-world impacts, fostering a deeper understanding of how analytics transforms sports management and outcomes.

  • Basketball: Analytics significantly assess player performance, shot selection, and defensive strategies in the NBA. Metrics like Player Efficiency Rating (PER) and the “Moneyball” approach have influenced team management.
  • Baseball: Baseball has a long history with analytics, dating back to the famous book “Moneyball.” Sabermetrics, which involves the statistical analysis of player performance, is widely used to evaluate players and make strategic decisions.
  • Football (Soccer): Sports analytics in football assess player tracking data, shot efficiency, and passing accuracy. Teams use this information to make tactical adjustments and evaluate players’ fitness and performance.
  • Tennis: In tennis, analytics assess players’ performance statistics, such as first-serve percentage, winners, unforced errors, and movement patterns on the court.
  • Cricket: Here, analytics assess player’s performance, batting and bowling statistics, pitch conditions, and opposition analysis. Metrics like strike rate and economy rate help teams make informed decisions.

Sports Analytics Salary

You have now understood that sports analytics is a rapidly growing field. This surge in demand has led to competitive salaries for professionals in this sector. 

As of 2024, Glassdoor states India’s average sports analytics salary is ₹34,000 monthly. Additionally, sports analysts in India can expect an average extra cash compensation of ₹12,000, ranging from ₹1,667 to ₹84,000. 

For those just starting in the field, Ambition Box reports that the average starting salary for a sports analyst in India is around ₹1.9 lakhs per year or approximately ₹15,800 per month. This entry-level figure highlights the field’s accessibility to new graduates and professionals seeking to transition into sports analytics.

Experienced sports analysts typically command higher salaries, reflecting their expertise and the value they bring to sports organisations. As the sports industry increasingly relies on data-driven decision-making, the demand for skilled sports analysts is expected to rise, potentially leading to even more competitive salaries. 

The current landscape of sports analytics in India offers promising opportunities for those with the right skills and passion for sports and data analysis.

Sports Analytics Jobs

Sports analytics jobs rapidly transform the sports industry, offering exciting opportunities for data enthusiasts. These roles analyse player performance, game strategies, and fan engagement using advanced statistical techniques and data visualisation tools. 

Professionals in sports analytics jobs work closely with coaches, managers, and team executives to provide actionable insights that can lead to better decision-making on and off the field.

A key aspect of sports analytics jobs is collecting and analysing large datasets. Analysts use data from player statistics, game footage, and wearable technology to assess performance and identify trends. 

This information helps teams improve training regimens, optimise player health, and devise winning strategies. The demand for skilled analysts is growing as more organisations recognise the competitive edge that data-driven decisions can provide.

Moreover, sports analytics jobs aren’t limited to professional teams. Colleges, sports media, and even sports equipment manufacturers seek analysts to enhance their operations. These positions often require a strong statistics and computer science background and a deep understanding of sports dynamics. 

For those passionate about sports and data, sports analytics jobs offer a unique career path where one can combine both interests to make a significant impact.

See More: Data Analytics Trend Report 2024.

Frequently Asked Questions

What are some examples of sports analytics in football?

In football, sports analytics analyses player movements, shot efficiency, and passing accuracy. Teams use this data to optimise tactical strategies, assess player performance, and improve training regimens. Examples include tracking heat maps for player positioning and using metrics like expected goals (xG) to evaluate scoring opportunities.

What is the average salary for sports analytics professionals in 2023?

In 2023, sports analytics professionals in India will earn an average monthly salary of ₹34,000, with entry-level positions starting at ₹15,800 per month. Experienced analysts can earn significantly more, reflecting their expertise and the increasing reliance on data-driven decision-making in sports organisations to gain a competitive edge.

What types of jobs are available in sports analytics?

Sports analytics jobs encompass performance analysts, tactical strategists, injury prevention specialists, and fan engagement coordinators. These positions are found in professional sports teams, colleges, sports media companies, and sports equipment manufacturers. They leverage data to improve performance, enhance strategies, and effectively engage fans.

Closing Words

Sports analytics is revolutionising the sports industry by enabling data-driven decisions that enhance performance, prevent injuries, and engage fans. With applications in football and other sports, this field offers exciting career opportunities with competitive salaries. 

As technology advances, the demand for skilled sports analysts will continue to grow, making it an ideal career path for those passionate about sports and data.

However, to have expertise, it is imperative to have proficiency in analytic skills. Enrolling for the Data Analytics program is one of the best ways to ensure the same is to enrol for the Data Analytics program. offers a comprehensive learning curriculum in the analytics domain. With this certification, you will get expos and different use cases of analytics and develop expertise in data analysis and its applications. To know more about this, log on to today.


  • Karan Thapar

    Written by:

    Reviewed by:

    Karan Thapar, a content writer, finds joy in immersing herself in nature, watching football, and keeping a journal. His passions extend to attending music festivals and diving into a good book. In his current exploration,He writes into the world of recent technological advancements, exploring their impact on the global landscape.

0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments