Performance Marketing Associate

Gurugram, India

Job ID - PR1001

Experience - 6 months to 1.5 years

This role is a part of Pickl.AI, the education brand of TransOrg Analytics. TransOrg Analytics is over a decade old Data Science and ML company.

We are looking for a Paid Campaign Associate to run PPC campaigns and monitor paid search budgets.

In this role, you should be well-versed in the principles of search engine marketing (SEM). You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Participate in forming effective paid search strategies to launch and optimise various PPC campaigns
Oversee accounts on search platforms (e.g. Google AdWords, Bing)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI and track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce the risk of click fraud
Keep abreast of PPC and SEM trends
Conduct keyword research to guide content teams

Proven experience of 6 months to 1.5 years as a PPC Associate
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking with strong maths skills
BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.

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