Performance Marketing Associate

Gurugram, India
Job ID - PR1001
Experience - 6 months to 1.5 years

About the company

This role is a part of Pickl.AI, the education brand of TransOrg Analytics. TransOrg Analytics is over a decade old Data Science and ML company.

Job Description

We are looking for a Paid Campaign Associate to run PPC campaigns and monitor paid search budgets.

In this role, you should be well-versed in the principles of search engine marketing (SEM). You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

  • Participate in forming effective paid search strategies to launch and optimise various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI and track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce the risk of click fraud
  • Keep abreast of PPC and SEM trends
  • Conduct keyword research to guide content teams
  • Proven experience of 6 months to 1.5 years as a PPC Associate
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong maths skills
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.
Basic knowledge of the following is a must
  • Digital marketing as a whole
  • Google Analytics
  • Google Search Console
  • Google Search Ads
  • Google Display Ads
  • Facebook organic marketing
  • Facebook Ads
  • Website design/management
  • Search Engine Optimization
  • Google My Business
  • Marketing Analytics

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