Content Strategy for Gen-Z

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About the company

This role is a part of Pickl.AI, the education brand of TransOrg Analytics. TransOrg Analytics is over a decade old Data Science and ML company.

You are a good fit if you

• Are looking for work full of life and a life full of work, unfettered by 9-5 job.
• You are keen observer and can work autonomously based on limited key ingredients.
• If you don’t hesitate to try out several versions of an idea/solution and let others comment on them.
• Are someone who loves to work for a mission, is undeterred by dull phases, and gets excited by small victories.

The team you will be working with

• Imagine yourself as working inside an incubator.
• For the most strategic team of TransOrg, directly with the founder and other senior leaders.
• No micromanagement.

The role

• Ideating and developing end-to-end social media strategy for Pickl.AI by utilising different social media platforms.
• Develop strategies on the format, tone, style, frequency of posting content on different platforms in alignment with the product strategy.
• Ideating, developing, and executing social media campaigns to grow the follower base on various social media platforms.
• Creating content in accordance with the latest trends to ensure it resonates with Gen-Z.
• Keep a tab on what is grabbing the customers’ attention on any given day.

Skills are we looking for

• Proven experience in digital storytelling.
• A background in liberal arts, mass comm, journalism, English Lit. would be ideal.
• An eye for identifying patterns in different walks of life, lifestyles, and life settings.
• Excellent Oral, written English and visual skills.
• A creative mind who can imagine and mould a ‘seed idea’ into different formats and genres.
• Knowledge of graphic design and video editing tools.
• Someone with a penchant for theatre/acting would be a great plus.