{"id":3161,"date":"2023-05-08T06:47:19","date_gmt":"2023-05-08T06:47:19","guid":{"rendered":"https:\/\/pickl.ai\/blog\/?p=3161"},"modified":"2024-08-14T07:30:17","modified_gmt":"2024-08-14T07:30:17","slug":"how-facebook-uses-big-data","status":"publish","type":"post","link":"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/","title":{"rendered":"How Facebook Uses Big Data To Increase Its Reach"},"content":{"rendered":"<p><b>Summary: <\/b><span style=\"font-weight: 400;\">Facebook&#8217;s massive user base generates a mountain of data on their preferences and habits. This &#8220;big data&#8221; is analyzed to understand users and deliver highly targeted advertising.\u00a0 By showing relevant ads, Facebook keeps users engaged and advertisers happy. This personalized approach fuels Facebook&#8217;s growth, making it a dominant platform for digital marketing.<\/span><\/p>\n<p style=\"text-align: justify;\">Data, Analytics, AI, and robotics, today, the tech discussions revolve around these topics. With the significant development technology has made in our life, it has also brought forth some interesting insights. One of them is the large volume of data that we are creating every day. Facebook, which brought the social media revolution, generates around 500+ terabytes of information every day. All these pieces of information hold great significance. But deploying conventional methods to extract insight from this data is not feasible. Here comes the <a href=\"https:\/\/pickl.ai\/blog\/introduction-to-big-data-importance-types-and-benefits\/\">role of Big Data<\/a>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#The_Symbiotic_Relationship_Between_Facebook_and_Big_Data\" >The Symbiotic Relationship Between Facebook and Big Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#Quick_Snap_at_Mounds_of_Data_Being_Fed_in_Facebook\" >Quick Snap at Mounds of Data Being Fed in Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#How_Does_Facebook_Use_This_Data\" >How Does Facebook Use This Data?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#Personalized_Advertising\" >Personalized Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#Content_Recommendations\" >Content Recommendations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#Improved_Features\" >Improved Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#Security_and_Safety\" >Security and Safety<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#Ways_Facebook_is_Using_Big_Data\" >Ways Facebook is Using Big Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#Analysis_of_Text\" >Analysis of Text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#Facial_Recognition\" >Facial Recognition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#Targeted_Advertising\" >Targeted Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#Analysing_Likes\" >Analysing Likes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#Leveraging_the_Benefits_of_Big_Data_The_Facebook_Way\" >Leveraging the Benefits of Big Data: The Facebook Way<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#Takes_You_Down_The_Memory_Lane_The_Flashback_videos\" >Takes You Down The Memory Lane: The Flashback videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#The_Social_Cause_%E2%80%9CI_Voted%E2%80%9D_Experiment\" >The Social Cause: \u201cI Voted\u201d Experiment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#The_Tagging_Game_Facial_Recognition\" >The Tagging Game: Facial Recognition<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#Some_Concerns\" >Some Concerns<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#Raises_privacy_concerns\" >Raises privacy concerns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#Face_Recognition_Didnt_go_Friendly\" >Face Recognition Didn\u2019t go Friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#Empowering_Connections_Big_Data_Analytics_At_Facebook\" >Empowering Connections: Big Data Analytics At Facebook<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#How_Instagram_Uses_AI_and_Big_Data\" >How Instagram Uses AI and Big Data?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#What_Are_the_Challenges_of_Big_Data\" >What Are the Challenges of Big Data?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.pickl.ai\/blog\/how-facebook-uses-big-data\/#What_are_the_3Vs_of_Big_Data\" >What are the 3Vs of Big Data?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 id=\"the-symbiotic-relationship-between-facebook-and-big-data\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Symbiotic_Relationship_Between_Facebook_and_Big_Data\"><\/span><strong>The Symbiotic Relationship Between Facebook and Big Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Facebook has been leveraging Big Data technology to extract meaningful insights. Every activity of the Facebook user, like the active hours on Facebook, photos, videos, liked photos, games that you play, and posts liked etc. All this information is collected by Facebook, assessed and analysed. Based on this, Facebook is able to make personalised recommendations. With every passing second, new data is being fed into the system.<\/p>\n<h2 id=\"quick-snap-at-mounds-of-data-being-fed-in-facebook\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Quick_Snap_at_Mounds_of_Data_Being_Fed_in_Facebook\"><\/span><strong>Quick Snap at Mounds of Data Being Fed in Facebook<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">Every 60 seconds, Facebook users upload around 136,000 photos<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The comment section is busted 510,000 comments every minute<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">And 293,000 status updates are posted on Facebook every 60 seconds<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Every day, Facebook generates 500 + terabytes of information.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">So, what happens with this information? What is the relevance of this data for Facebook? In this blog, we are going to focus on the usability of this data. Also, we will be highlighting how Facebook is using this data to enhance customer experience.<\/p>\n<h2 id=\"how-does-facebook-use-this-data\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"How_Does_Facebook_Use_This_Data\"><\/span><strong>How Does Facebook Use This Data?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-11173 size-full\" src=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/05\/modern-monitor-elegant-table.jpg\" alt=\"How Facebook Uses Big Data\" width=\"1000\" height=\"333\" srcset=\"https:\/\/www.pickl.ai\/blog\/wp-content\/uploads\/2023\/05\/modern-monitor-elegant-table.jpg 1000w, https:\/\/www.pickl.ai\/blog\/wp-content\/uploads\/2023\/05\/modern-monitor-elegant-table-300x100.jpg 300w, https:\/\/www.pickl.ai\/blog\/wp-content\/uploads\/2023\/05\/modern-monitor-elegant-table-768x256.jpg 768w, https:\/\/www.pickl.ai\/blog\/wp-content\/uploads\/2023\/05\/modern-monitor-elegant-table-110x37.jpg 110w, https:\/\/www.pickl.ai\/blog\/wp-content\/uploads\/2023\/05\/modern-monitor-elegant-table-200x67.jpg 200w, https:\/\/www.pickl.ai\/blog\/wp-content\/uploads\/2023\/05\/modern-monitor-elegant-table-380x127.jpg 380w, https:\/\/www.pickl.ai\/blog\/wp-content\/uploads\/2023\/05\/modern-monitor-elegant-table-255x85.jpg 255w, https:\/\/www.pickl.ai\/blog\/wp-content\/uploads\/2023\/05\/modern-monitor-elegant-table-550x183.jpg 550w, https:\/\/www.pickl.ai\/blog\/wp-content\/uploads\/2023\/05\/modern-monitor-elegant-table-800x266.jpg 800w, https:\/\/www.pickl.ai\/blog\/wp-content\/uploads\/2023\/05\/modern-monitor-elegant-table-150x50.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As we have mentioned in the beginning, the data present on Facebook is pivotal. Facebook analyzes your data (likes, clicks, habits) to show you targeted ads and suggest relevant content and friends. This personalized experience keeps you engaged, which fuels Facebook&#8217;s reach and influence. It helps in the following:<\/span><\/p>\n<h3 id=\"personalized-advertising\"><span class=\"ez-toc-section\" id=\"Personalized_Advertising\"><\/span><b>Personalized Advertising<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a major application. Facebook analyzes your likes, shares, clicks, browsing habits (including those outside Facebook with tracking cookies), and even things like how long you hover over content. Using complex algorithms, it builds a profile of your interests and shows you advertisements highly likely to resonate with you. This keeps users engaged with relevant content and makes advertising more effective, leading to more revenue for Facebook.\u00a0<\/span><\/p>\n<h3 id=\"content-recommendations\"><span class=\"ez-toc-section\" id=\"Content_Recommendations\"><\/span><b>Content Recommendations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook analyzes your activity to suggest friends, groups, and even upcoming events you might be interested in. This creates a personalized user experience that keeps you coming back for more, increasing engagement and time spent on the platform.<\/span><\/p>\n<h3 id=\"improved-features\"><span class=\"ez-toc-section\" id=\"Improved_Features\"><\/span><b>Improved Features<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook uses data to constantly refine its features. For instance, facial recognition technology helps suggest who to tag in photos, while data on user behavior helps optimize the News Feed algorithm to show you the most interesting stories.<\/span><\/p>\n<h3 id=\"security-and-safety\"><span class=\"ez-toc-section\" id=\"Security_and_Safety\"><\/span><b>Security and Safety<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By analyzing user activity, Facebook can identify and flag suspicious behavior that might indicate spam, fake accounts, or even threats. This helps maintain a safer and more trustworthy environment for users.<\/span><\/p>\n<h3 id=\"ways-facebook-is-using-big-data\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Ways_Facebook_is_Using_Big_Data\"><\/span><strong>Ways Facebook is Using Big Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook goes beyond social. They analyze your data to target ads, personalize your newsfeed, improve features, and even fight spam for a safer platform, all to keep you engaged.<\/span><\/p>\n<h3 id=\"analysis-of-text\"><span class=\"ez-toc-section\" id=\"Analysis_of_Text\"><\/span><strong>Analysis of Text<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">You would agree that a large volume of data is added to Facebook. With DeepText, Facebook tries to extract the meaning of the words added to the posts.<\/p>\n<h3 id=\"facial-recognition\"><span class=\"ez-toc-section\" id=\"Facial_Recognition\"><\/span><strong>Facial Recognition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">With the DeepFace technology, Facebook analyses the image and, based on it, recommends the name of the friends for tagging. This technology also assesses whether the two different images are the same or not.<\/p>\n<h3 id=\"targeted-advertising\"><span class=\"ez-toc-section\" id=\"Targeted_Advertising\"><\/span><strong>Targeted Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Advertising is one of the areas where Facebook uses Big Data technology to promote several businesses. However, it is a great tool for promotion and branding but is also controversial because it tracks the user\u2019s activity.<\/p>\n<h3 id=\"analysing-likes\"><span class=\"ez-toc-section\" id=\"Analysing_Likes\"><\/span><strong>Analysing Likes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Facebook analyses the activities of the user. Assessing the likes helps Facebook predict the intelligence, emotional stability and religious sentiments of the people.<\/p>\n<h2 id=\"leveraging-the-benefits-of-big-data-the-facebook-way\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Leveraging_the_Benefits_of_Big_Data_The_Facebook_Way\"><\/span><strong>Leveraging the Benefits of Big Data: The Facebook Way<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook uses Big Data in a number of ways, from providing you the right information and connecting you with your peers, it also has added offerings to make. The following is the illustration of how Facebook is different from the others:<\/span><\/p>\n<h3 id=\"takes-you-down-the-memory-lane-the-flashback-videos\"><span class=\"ez-toc-section\" id=\"Takes_You_Down_The_Memory_Lane_The_Flashback_videos\"><\/span><strong>Takes You Down The Memory Lane: The Flashback videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Facebook does take you back in time, well, not literally, but yes, the replay of the good old memories definitely brings back a smile on the face. On its 10th anniversary, Facebook presented the option of viewing and sharing videos from the date of registration till the present time. This compilation takes into account photos and posts that have maximum comments or likes. Facebook combines everything in the form of video backed by a piece of nostalgic background music.<\/p>\n<h3 id=\"the-social-cause-i-voted-experiment\"><span class=\"ez-toc-section\" id=\"The_Social_Cause_%E2%80%9CI_Voted%E2%80%9D_Experiment\"><\/span><strong>The Social Cause: \u201cI Voted\u201d Experiment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">In 2010 Facebook launched a massive experience wherein it generated an I Voted sticker. The user could add the I Voted sticker to their profile. This also motivated individuals to cast their votes. As per the claims of Facebook, because of peer pressure, around 340,000 more people cast their votes in the 2010 midterm elections.<\/p>\n<h3 id=\"the-tagging-game-facial-recognition\"><span class=\"ez-toc-section\" id=\"The_Tagging_Game_Facial_Recognition\"><\/span><strong>The Tagging Game: Facial Recognition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">We love to tag our friends on Facebook. It&#8217;s fun, but do you know what runs behind it? It\u2019s actually Big Data technologies. Facebook adopted it to detect the details in specific pictures or videos, thus guiding the user to tag their friends.<\/p>\n<p style=\"text-align: justify;\">For this, the <a href=\"https:\/\/pickl.ai\/blog\/what-is-deep-learning\/\">Deep Learning<\/a> application \u201cDeepFace\u201d is adopted. It trains the platform to detect people in the picture. Thus aiding the process of tagging. Additionally, Facebook has also claimed that its advanced image recognition tool in detecting the images of individuals.<\/p>\n<p style=\"text-align: justify;\">Although it was a hit, but also garnered some raised eyebrows. Hence, Facebook made it an option to turn on and off the settings.<\/p>\n<h2 id=\"some-concerns\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Some_Concerns\"><\/span><strong>Some Concerns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook collects vast amounts of user data, sparking concerns about privacy and control. Users worry about targeted ads, content manipulation, and potential misuse of their information.<\/span><\/p>\n<h3 id=\"raises-privacy-concerns\"><span class=\"ez-toc-section\" id=\"Raises_privacy_concerns\"><\/span><strong>Raises privacy concerns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The use of Big Data added some good credits to Facebook, but it raised some concerns regarding the privacy issue. Many users complained about the privacy settings. Some found it to be too complicated. Although Facebook had made several adjustments regarding the same, it didn\u2019t quite go well with the users who were accustomed to the existing features of the platform.<\/p>\n<h3 id=\"face-recognition-didnt-go-friendly\"><span class=\"ez-toc-section\" id=\"Face_Recognition_Didnt_go_Friendly\"><\/span><strong>Face Recognition Didn\u2019t go Friendly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Although facial recognition was an innovative move by Facebook but also drew some concerns, the tool interpreted the pictures once it was uploaded, and the user got the liberty to choose whom they would want to tag. The technology supporting this feature matched the uploaded pic against the picture of the user\u2019s friend on the list.<\/p>\n<p style=\"text-align: justify;\">However, the controversy arose because the tool was powerful to detect the faces of different people, which is a hindrance to public privacy.<\/p>\n<h3 id=\"empowering-connections-big-data-analytics-at-facebook\"><span class=\"ez-toc-section\" id=\"Empowering_Connections_Big_Data_Analytics_At_Facebook\"><\/span><strong>Empowering Connections: Big Data Analytics At Facebook<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Big Data Analytics certainly plays an integral role in enhancing the customer experience. But at the same time, it also raises concern about the amount of tracking this app does. The Off Facebook Activity tracker introduced by Facebook leveraged the company to track all the activities of the user, like the website they were visiting, games played by them, apps they accessed by them and more.<\/p>\n<p style=\"text-align: justify;\">Although there was a disabled tracking feature, to the dismay, the tool had access to recording everything the user was doing. Thus bringing the use of technology under the gauge.<\/p>\n<p style=\"text-align: justify;\">In addition, Facebook also has a dedicated Data Science team that consistently keeps on posting updates on the insights they have gathered. It uses the user&#8217;s habit, thus helping them predict the user\u2019s perspective and preference. Thus helping them understand the users.<\/p>\n<p style=\"text-align: justify;\">\u00a0It eventually helps in promoting targeted advertisements. However, this is the tip of the iceberg. The burning question still exists: How will the company be using this data, and whether it can use this information to manipulate public opinion?<\/p>\n<h2 id=\"conclusion\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The massive application of Big Data by\u00a0 Facebook is fascinating. But Facebook is not the only company that is leveraging the benefits of this technology. Platforms like LinkedIn, Twitter, Amazon, Google and many others for harvesting the benefit of data and realising the<a href=\"https:\/\/pickl.ai\/blog\/introduction-to-big-data-importance-types-and-benefits\/\"> importance of Big Data<\/a> for the benefit of their business.<\/p>\n<p style=\"text-align: justify;\">This has also triggered the growth of this technology, thereby creating job opportunities for individuals excelling in this domain. If you two are interested in launching your career in the data domain, it\u2019s time to connect with Pickl.AI.<\/p>\n<p style=\"text-align: justify;\">We provide a comprehensive learning module that encompasses all the core technologies of Data Science and Big Data. Or online learning modules have been curated by industry experts. As a part of this learning module, you will also excel in using tools like Python, Matplotlib, NumPy, and others.<\/p>\n<p style=\"text-align: justify;\">In addition, we also offer a Data Science Job Guarantee Program that assures you of placement after the completion of the course. If you are keen to start your career in the data domain, this is the right time to connect with us and enrol for the best data science program.<\/p>\n<h2 id=\"frequently-asked-questions\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><b>Frequently Asked Questions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"how-instagram-uses-ai-and-big-data\"><span class=\"ez-toc-section\" id=\"How_Instagram_Uses_AI_and_Big_Data\"><\/span><b>How Instagram Uses AI and Big Data?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram also actively deploys technologies like AI and Big Data to provide a personalized experience to its users. It helps the user find the content they would want to explore more. Moreover, AI helps in sorting the feeds and posts they would want to know.<\/span><\/p>\n<h3 id=\"what-are-the-challenges-of-big-data\"><span class=\"ez-toc-section\" id=\"What_Are_the_Challenges_of_Big_Data\"><\/span><b>What Are the Challenges of Big Data?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some of the key<\/span><a href=\"https:\/\/pickl.ai\/blog\/challenges-of-big-data\/\"><span style=\"font-weight: 400;\"> challenges of Big Data <\/span><\/a><span style=\"font-weight: 400;\">are:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sharing of Data<br \/>\n<\/span><span style=\"font-weight: 400;\">Data Privacy<br \/>\n<\/span><span style=\"font-weight: 400;\">Quality of Data<br \/>\n<\/span><span style=\"font-weight: 400;\">The Selection of the Right Tool<br \/>\n<\/span><span style=\"font-weight: 400;\">Scalability<\/span><\/p>\n<h3 id=\"what-are-the-3vs-of-big-data\"><span class=\"ez-toc-section\" id=\"What_are_the_3Vs_of_Big_Data\"><\/span><b>What are the 3Vs of Big Data?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The 3 Vs of Big Data are:<\/span><\/p>\n<p><b>Volume<\/b><span style=\"font-weight: 400;\">&#8211; Amount of data that is being created<\/span><\/p>\n<p><b>Variety-<\/b><span style=\"font-weight: 400;\"> The different types of data.<\/span><\/p>\n<p><b>Velocity-<\/b><span style=\"font-weight: 400;\"> The speed at which the data is being created<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Facebook uses big data to target users and boost its reach.\n","protected":false},"author":14,"featured_media":11169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[2207,959,961,960],"ppma_author":[2180,2179],"class_list":{"0":"post-3161","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-machine-learning","8":"tag-facebook-big-data","9":"tag-how-does-facebook-use-big-data","10":"tag-how-instagram-uses-ai-and-big-data","11":"tag-why-does-facebook-collect-data"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Facebook Leverages Big Data for More Reach<\/title>\n<meta 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