{"id":5596,"date":"2023-12-20T10:18:57","date_gmt":"2023-12-20T10:18:57","guid":{"rendered":"https:\/\/www.pickl.ai\/blog\/?post_type=web-story&#038;p=5596"},"modified":"2023-12-20T10:18:58","modified_gmt":"2023-12-20T10:18:58","slug":"unveiling-the-world-of-data-profiling","status":"publish","type":"web-story","link":"https:\/\/www.pickl.ai\/blog\/web-stories\/unveiling-the-world-of-data-profiling\/","title":{"rendered":"Unveiling the World of Data Profiling"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Roboto%3Awght%40700&amp;family=Arimo%3Awght%40700&amp;family=Alegreya%3Awght%40700\" 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amp-story-captions {\n                margin-bottom: 16px;\n                text-align: center;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title>Unveiling the World of Data Profiling<br \/>\n<\/title><link rel=\"canonical\" href=\"https:\/\/pickl.ai\/blog\/?post_type=web-story&amp;p=5596\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"Pickl.AI\" publisher-logo-src=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2022\/01\/cropped-cropped-favicon.png\" title=\"Unveiling the World of Data Profiling\n\" poster-portrait-src=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/cropped-Teal-and-Blue-Clean-Digital-Marketing-Agency-Instagram-Story.png\"><amp-story-page id=\"78b0025d-8636-4d97-9a6b-b239be67b7dc\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" 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864w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/Teal-and-Blue-Clean-Digital-Marketing-Agency-Instagram-Story-768x1365.png 768w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/Teal-and-Blue-Clean-Digital-Marketing-Agency-Instagram-Story-576x1024.png 576w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/Teal-and-Blue-Clean-Digital-Marketing-Agency-Instagram-Story-169x300.png 169w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/Teal-and-Blue-Clean-Digital-Marketing-Agency-Instagram-Story-150x267.png 150w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\"><\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"ebc16a19-9e58-4ee6-b26a-c85d4d890e60\" 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style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-085a7624-6225-4c4c-82f8-8dbdb25504f6\">\n<div style=\"position:absolute;width:102.14286%;height:100%;left:-1.07143%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/3169210.jpg\" alt=\"3169210\" srcSet=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/3169210.jpg 2000w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/3169210-1536x1536.jpg 1536w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/3169210-1024x1024.jpg 1024w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/3169210-768x768.jpg 768w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/3169210-300x300.jpg 300w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/3169210-150x150.jpg 150w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/3169210-96x96.jpg 96w\" sizes=\"(min-width: 1024px) 31vh, 68vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:15.7767%;top:49.67638%;width:72.3301%;height:5.50162%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6711409395973155% 0.6711409395973155% 0.6711409395973155% 0.6711409395973155% \/ 5.88235294117647% 5.88235294117647% 5.88235294117647% 5.88235294117647%\" id=\"el-8a9d5685-2899-4898-af78-2a9ef328c17b\">\n<h2 id=\"what-is-data-profiling\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.0881921140939594% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.469256em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; font-style: italic; text-decoration: underline; color: #800f2f\">What is Data Profiling?<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:16.01942%;top:59.54693%;width:72.3301%;height:30.09709%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6711409395973155% 0.6711409395973155% 0.6711409395973155% 0.6711409395973155% \/ 1.0752688172043012% 1.0752688172043012% 1.0752688172043012% 1.0752688172043012%\" id=\"el-7e6e641a-c184-461b-b307-fe96e12ba96e\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.26399958053691286% 0;font-family:&quot;Arimo&quot;,sans-serif;font-size:0.307443em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Data profiling involves the examination of datasets to reveal key attributes, patterns, and anomalies. It helps organizations understand:<\/span><br \/>\n<span style=\"font-weight: 700\">\u00b7 &nbsp;The quality<\/span><br \/>\n<span style=\"font-weight: 700\">\u00b7 &nbsp;Structure<\/span><br \/>\n<span style=\"font-weight: 700\">\u00b7 &nbsp;Content of their data<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:21.60194%;top:91.90939%;width:50%;height:10.19417%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8dd9c448-3eb6-4f2d-8ce4-1eaae63fffca\">\n<div class=\"fill\" style=\"background-color:#c4c4c4;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:27.91262%;top:94.01294%;width:43.68932%;height:5.82524%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.1111111111111112% 1.1111111111111112% 1.1111111111111112% 1.1111111111111112% \/ 5.555555555555555% 5.555555555555555% 5.555555555555555% 5.555555555555555%\" id=\"el-3124510c-35b0-4f13-bc58-53faf5b60f28\"><a href=\"https:\/\/pickl.ai\/blog\/guide-to-data-profiling-its-examples-types\/\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h2 id=\"learn-more\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.24218749999999883% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.501618em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #800f2f\">Learn more&nbsp;<\/span><\/span><\/h2>\n<p><\/a><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:76.45631%;top:101.77994%;width:14.56311%;height:5.01618%;opacity:1\">\n<div 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class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-79514160-3f39-4c8c-8af5-02985de4bb0a\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:18.20388%;top:40.29126%;width:72.3301%;height:11.16505%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6711409395973155% 0.6711409395973155% 0.6711409395973155% 0.6711409395973155% \/ 2.898550724637681% 2.898550724637681% 2.898550724637681% 2.898550724637681%\" id=\"el-6a78974d-c67a-43eb-9e01-8b590656e916\">\n<h2 id=\"the-significance-of-data-profiling\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.0881921140939594% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.469256em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; font-style: italic; text-decoration: underline; color: #800f2f\">The Significance of Data Profiling<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.20388%;top:56.14887%;width:75.72816%;height:28.31715%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.641025641025641% 0.641025641025641% 0.641025641025641% 0.641025641025641% \/ 1.1428571428571428% 1.1428571428571428% 1.1428571428571428% 1.1428571428571428%\" id=\"el-5115e72b-30f1-4de2-a64f-7c720ff38c3f\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.5160256410256409% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.323625em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">\u2013 Essential for Businesses<\/span><br \/>\n<span style=\"font-weight: 700\">\u2013 Data Quality Assurance<\/span><br \/>\n<span style=\"font-weight: 700\">\u2013 Identification of Inconsistencies<\/span><br \/>\n<span style=\"font-weight: 700\">\u2013 Highlighting Areas for Improvement<\/span><br \/>\n<span style=\"font-weight: 700\">\u2013 Enhanced Trust in Data<\/span><br \/>\n<span style=\"font-weight: 700\">\u2013 Confident Decision-Making<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:21.60194%;top:91.90939%;width:50%;height:10.19417%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-947be5a2-d86b-4c88-8ccf-49c2f052f438\">\n<div class=\"fill\" style=\"background-color:rgba(89,13,34,0.2);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:27.91262%;top:94.01294%;width:43.68932%;height:5.82524%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.1111111111111112% 1.1111111111111112% 1.1111111111111112% 1.1111111111111112% \/ 5.555555555555555% 5.555555555555555% 5.555555555555555% 5.555555555555555%\" id=\"el-2406653a-0836-417b-a0b5-5afac2f2dee9\"><a href=\"https:\/\/pickl.ai\/blog\/ways-to-improve-data-quality\/\" data-tooltip-icon=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/10\/12-ways-to-improve-data-quality.jpg\" data-tooltip-text=\"Unlocking the 12 Ways to Improve Data Quality\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h2 id=\"learn-more-2\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.24218749999999883% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.501618em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #800f2f\">Learn more&nbsp;<\/span><\/span><\/h2>\n<p><\/a><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:10.43689%;top:0;width:80.09709%;height:35.59871%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-39ce7c2c-a1b7-4611-91c2-6b8b1f786e15\">\n<div style=\"position:absolute;width:100%;height:100.01952%;left:0%;top:-0.00976%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/4020769-scaled.jpg\" alt=\"4020769\" srcSet=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/4020769-scaled.jpg 2560w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/4020769-2048x1365.jpg 2048w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/4020769-1536x1024.jpg 1536w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/4020769-1024x683.jpg 1024w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/4020769-900x600.jpg 900w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/4020769-768x512.jpg 768w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/4020769-300x200.jpg 300w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/4020769-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 36vh, 80vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:76.45631%;top:101.77994%;width:14.56311%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-f65e8c22-8de5-4a79-95ef-809945d4dc3b\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 19 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Arrow<\/title><path d=\"M17.9472 5.38801C18.1615 5.17372 18.1615 4.82628 17.9472 4.61199L14.4552 1.11992C14.2409 0.905633 13.8934 0.905633 13.6791 1.11992C13.4649 1.33421 13.4649 1.68165 13.6791 1.89594L16.7832 5L13.6791 8.10406C13.4649 8.31835 13.4649 8.66579 13.6791 8.88008C13.8934 9.09437 14.2409 9.09437 14.4552 8.88008L17.9472 5.38801ZM0 5.54873H17.5592V4.45127H0V5.54873Z\" fill=\"#3A566E\"><\/path><\/svg><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"3bbaf607-e56f-47ab-9cbd-851f5ac64bd8\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffeef1\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7f9c7889-1ed0-4032-912f-72a2d0575586\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:18.20388%;top:49.51456%;width:72.3301%;height:10.84142%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6711409395973155% 0.6711409395973155% 0.6711409395973155% 0.6711409395973155% \/ 2.9850746268656714% 2.9850746268656714% 2.9850746268656714% 2.9850746268656714%\" id=\"el-3d006712-57b9-4c0c-a4b0-2ab29b3bb841\">\n<h2 id=\"components-of-data-profiling\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.3542890100671138% 0;font-family:&quot;Arimo&quot;,sans-serif;font-size:0.469256em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; font-style: italic; text-decoration: underline; color: #800f2f\">Components of Data Profiling<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.20388%;top:66.50485%;width:70.14563%;height:29.12621%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6920415224913495% 0.6920415224913495% 0.6920415224913495% 0.6920415224913495% \/ 1.1111111111111112% 1.1111111111111112% 1.1111111111111112% 1.1111111111111112%\" id=\"el-7deb66a5-41c4-401e-a336-36428306f372\">\n<h3 id=\"data-profiling-involves-assessing-various-components-such-as%c2%b7-data-types%c2%b7-patterns%c2%b7-uniqueness%c2%b7-completeness-and-relationships\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.5849480968858132% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.339806em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Data profiling involves assessing various components such as:<\/span><br \/>\n<span style=\"font-weight: 700\">\u00b7 &nbsp;Data types<\/span><br \/>\n<span style=\"font-weight: 700\">\u00b7 &nbsp;Patterns<\/span><br \/>\n<span style=\"font-weight: 700\">\u00b7 &nbsp;Uniqueness<\/span><br \/>\n<span style=\"font-weight: 700\">\u00b7 &nbsp;Completeness, and relationships<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:9.95146%;top:0;width:79.85437%;height:45.79288%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-916a77dc-1304-4820-9476-41d513614414\">\n<div style=\"position:absolute;width:115.79378%;height:100%;left:-7.89689%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2022\/10\/Best-Data-Visualization-Tools-for-Data-Enthusiasts-2023.jpg\" alt=\"Best Data Visualization Tools for Data Enthusiasts 2023\" srcSet=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2022\/10\/Best-Data-Visualization-Tools-for-Data-Enthusiasts-2023.jpg 1400w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2022\/10\/Best-Data-Visualization-Tools-for-Data-Enthusiasts-2023-1024x761.jpg 1024w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2022\/10\/Best-Data-Visualization-Tools-for-Data-Enthusiasts-2023-768x571.jpg 768w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2022\/10\/Best-Data-Visualization-Tools-for-Data-Enthusiasts-2023-300x223.jpg 300w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2022\/10\/Best-Data-Visualization-Tools-for-Data-Enthusiasts-2023-150x111.jpg 150w\" sizes=\"(min-width: 1024px) 36vh, 80vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:76.45631%;top:101.77994%;width:14.56311%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-69e5ec50-8686-4f08-9bcf-250994992e03\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 19 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Arrow<\/title><path d=\"M17.9472 5.38801C18.1615 5.17372 18.1615 4.82628 17.9472 4.61199L14.4552 1.11992C14.2409 0.905633 13.8934 0.905633 13.6791 1.11992C13.4649 1.33421 13.4649 1.68165 13.6791 1.89594L16.7832 5L13.6791 8.10406C13.4649 8.31835 13.4649 8.66579 13.6791 8.88008C13.8934 9.09437 14.2409 9.09437 14.4552 8.88008L17.9472 5.38801ZM0 5.54873H17.5592V4.45127H0V5.54873Z\" fill=\"#3A566E\"><\/path><\/svg><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"11f3cb99-b9d3-41c3-8148-975f4ab46d60\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-b399f7aa-b3ab-492e-a004-a909c22f3c50\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:16.99029%;top:49.02913%;width:70.14563%;height:12.29773%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6920415224913495% 0.6920415224913495% 0.6920415224913495% 0.6920415224913495% \/ 2.631578947368421% 2.631578947368421% 2.631578947368421% 2.631578947368421%\" id=\"el-64b73709-68ef-4e44-9d00-f6384ee9c9cf\">\n<h2 id=\"data-profiling-in-action\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.4157115051903107% 0;font-family:&quot;Arimo&quot;,sans-serif;font-size:0.533981em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; font-style: italic; text-decoration: underline; color: #800f2f\">Data Profiling in Action<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.20388%;top:66.18123%;width:67.96117%;height:28.47896%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7142857142857143% 0.7142857142857143% 0.7142857142857143% 0.7142857142857143% \/ 1.1363636363636365% 1.1363636363636365% 1.1363636363636365% 1.1363636363636365%\" id=\"el-8f64bedd-3f54-465f-bc96-30be8733bbe9\">\n<h3 id=\"%c2%b7-identifying-data-quality-issues%c2%b7-uncovering-hidden-patterns%c2%b7-harness-the-full-potential-of-the-data-assets\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.6900000000000007% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.388350em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">\u00b7 &nbsp;Identifying data quality issues<\/span><br \/>\n<span style=\"font-weight: 700\">\u00b7 &nbsp;Uncovering hidden patterns<\/span><br \/>\n<span style=\"font-weight: 700\">\u00b7 &nbsp;Harness the full potential of the data assets<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:5.33981%;top:4.20712%;width:89.56311%;height:35.59871%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2b05c9fe-9d91-45cb-b10b-5be6f453a167\">\n<div style=\"position:absolute;width:100%;height:111.84001%;left:0%;top:-5.92001%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/19198424-scaled.jpg\" alt=\"Decision making concept vector illustration\" srcSet=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/19198424-scaled.jpg 2560w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/19198424-2048x1365.jpg 2048w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/19198424-1536x1024.jpg 1536w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/19198424-1024x683.jpg 1024w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/19198424-900x600.jpg 900w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/19198424-768x512.jpg 768w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/19198424-300x200.jpg 300w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/12\/19198424-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 40vh, 90vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"Data profiling is a commercial approach for assessing data that generates relevant summaries and assists organisations in determining data 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