{"id":5346,"date":"2023-11-22T10:07:16","date_gmt":"2023-11-22T10:07:16","guid":{"rendered":"https:\/\/www.pickl.ai\/blog\/?post_type=web-story&#038;p=5346"},"modified":"2023-11-22T10:07:17","modified_gmt":"2023-11-22T10:07:17","slug":"understanding-data-quality","status":"publish","type":"web-story","link":"https:\/\/www.pickl.ai\/blog\/web-stories\/understanding-data-quality\/","title":{"rendered":"Understanding data Quality"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Alegreya%3Awght%40700&amp;family=Roboto%3Awght%40700\" rel=\"stylesheet\"\/><link 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margin-bottom: 16px;\n                text-align: center;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title>Understanding data Quality <\/title><link rel=\"canonical\" href=\"https:\/\/pickl.ai\/blog\/?post_type=web-story&amp;p=5346\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"Pickl.AI\" publisher-logo-src=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2022\/01\/cropped-cropped-favicon.png\" title=\"Understanding data Quality \" poster-portrait-src=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/cropped-Green-Blue-Grainy-Gradient-Thank-You-Instagram-Story-1.png\"><amp-story-page id=\"99cb4f38-f7a9-421e-badb-46e96216e836\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#3f598b\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-38fbf5ec-e6a9-4f04-a010-4808224ee746\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/Green-Blue-Grainy-Gradient-Thank-You-Instagram-Story.png\" alt=\" Understanding Data Quality\" srcSet=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/Green-Blue-Grainy-Gradient-Thank-You-Instagram-Story.png 1080w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/Green-Blue-Grainy-Gradient-Thank-You-Instagram-Story-864x1536.png 864w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/Green-Blue-Grainy-Gradient-Thank-You-Instagram-Story-768x1365.png 768w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/Green-Blue-Grainy-Gradient-Thank-You-Instagram-Story-576x1024.png 576w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/Green-Blue-Grainy-Gradient-Thank-You-Instagram-Story-169x300.png 169w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/Green-Blue-Grainy-Gradient-Thank-You-Instagram-Story-150x267.png 150w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\"><\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"97f22b76-a8e4-4b2d-8834-c00e84426a7b\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d58cbd4f-37f0-44dd-8380-5e5dfdd8fc83\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.98058%;top:53.8835%;width:83.98058%;height:35.92233%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-290e7abe-c162-4801-ab33-86882b922f45\">\n<div class=\"fill\" style=\"background-color:rgba(109,159,255,0.1);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:20.38835%;top:92.0712%;width:61.65049%;height:8.09061%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ff12107f-25a7-45ad-a2ad-6821723576cf\">\n<div class=\"fill\" style=\"background-color:rgba(109,159,255,0.1);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-4.61165%;top:-9.70874%;width:107.76699%;height:47.411%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8aaa23ba-b856-4f0f-9d1d-8b833cbc1614\">\n<div style=\"position:absolute;width:100%;height:100.98443%;left:0%;top:-0.49222%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/262-scaled.jpg\" alt=\"Quality. Low polygonal Quality icon check in hand. Standard Quality Control Certification Assurance. Guarantee, premium choice, good product, choose warranty concept. Vector illustration.\" srcSet=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/262-scaled.jpg 2560w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/262-2048x1365.jpg 2048w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/262-1536x1024.jpg 1536w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/262-1024x683.jpg 1024w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/262-900x600.jpg 900w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/262-768x512.jpg 768w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/262-300x200.jpg 300w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/262-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 48vh, 108vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:42.23301%;width:86.65049%;height:7.9288%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5602240896358543% 0.5602240896358543% 0.5602240896358543% 0.5602240896358543% \/ 4.081632653061225% 4.081632653061225% 4.081632653061225% 4.081632653061225%\" id=\"el-3d6276a5-0f41-40bc-bc69-c1db12061128\">\n<h1 id=\"what-is-data-quality\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.8621848739495807% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; font-style: italic; text-decoration: underline\">What is Data Quality?<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:20.38835%;top:54.85437%;width:67.96117%;height:34.78964%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7142857142857143% 0.7142857142857143% 0.7142857142857143% 0.7142857142857143% \/ 0.9302325581395349% 0.9302325581395349% 0.9302325581395349% 0.9302325581395349%\" id=\"el-a0b6b878-7263-48dc-ab96-a0c9f37264b1\">\n<h3 id=\"data-quality-refers-to-the-accuracy-completeness-consistency-and-reliability-of-data-it-is-the-degree-to-which-data-can-be-trusted-for-making-decisions-and-conducting-analyses\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.6325000000000003% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.355987em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #0044c9\">Data Quality refers to the accuracy, completeness, consistency, and reliability of data.<\/span><br \/>\n<span style=\"font-weight: 700; color: #0044c9\"># It is the degree to which data can be trusted for making decisions and conducting analyses.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:28.15534%;top:93.20388%;width:46.84466%;height:6.6343%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.0362694300518136% 1.0362694300518136% 1.0362694300518136% 1.0362694300518136% \/ 4.878048780487805% 4.878048780487805% 4.878048780487805% 4.878048780487805%\" id=\"el-e36d0ba5-3fae-4fff-85c4-0403161c2828\"><a href=\"https:\/\/pickl.ai\/blog\/how-to-scale-your-data-quality-operations-with-ai-machine-learning\/ \" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h2 id=\"learn-more\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.2550194300518135% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.566343em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; font-style: italic\">Learn More&nbsp;<\/span><\/span><\/h2>\n<p><\/a><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:82.28155%;top:102.26537%;width:13.34951%;height:4.69256%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-0bcf3a8a-1381-43e3-beed-850d24805bef\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 19 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Arrow<\/title><path d=\"M17.9472 5.38801C18.1615 5.17372 18.1615 4.82628 17.9472 4.61199L14.4552 1.11992C14.2409 0.905633 13.8934 0.905633 13.6791 1.11992C13.4649 1.33421 13.4649 1.68165 13.6791 1.89594L16.7832 5L13.6791 8.10406C13.4649 8.31835 13.4649 8.66579 13.6791 8.88008C13.8934 9.09437 14.2409 9.09437 14.4552 8.88008L17.9472 5.38801ZM0 5.54873H17.5592V4.45127H0V5.54873Z\" fill=\"#3A566E\"><\/path><\/svg><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"c29d7001-b2ec-443e-8c4f-5342e56fd846\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-cb430daf-02ca-4b6c-a0b7-fe62d8cbce6c\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.98058%;top:53.8835%;width:83.98058%;height:35.92233%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d4c973ae-9159-431a-8a07-fb7d3d3c4d98\">\n<div class=\"fill\" style=\"background-color:rgba(109,159,255,0.1);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:20.38835%;top:92.0712%;width:61.65049%;height:8.09061%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-174e13a1-8de0-4c0d-be4f-ab86a0904346\">\n<div class=\"fill\" style=\"background-color:rgba(109,159,255,0.1);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:20.38835%;top:37.70227%;width:86.65049%;height:14.88673%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5602240896358543% 0.5602240896358543% 0.5602240896358543% 0.5602240896358543% \/ 2.1739130434782608% 2.1739130434782608% 2.1739130434782608% 2.1739130434782608%\" id=\"el-a1dffc04-22d9-4bb0-b711-65643f008e18\">\n<h1 id=\"why-data-quality-matters\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.8621848739495807% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; font-style: italic; text-decoration: underline\">Why Data Quality Matters<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:20.38835%;top:54.85437%;width:67.96117%;height:33.33333%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7142857142857143% 0.7142857142857143% 0.7142857142857143% 0.7142857142857143% \/ 0.9708737864077669% 0.9708737864077669% 0.9708737864077669% 0.9708737864077669%\" id=\"el-70254b4c-5d2a-4559-bcf7-e919c7ca157c\">\n<h3 id=\"high-quality-data-ensures-informed-decision-making-it-enhances-trust-in-data-driven-insights-poor-data-quality-can-lead-to-costly-errors-and-misinformation\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.6900000000000007% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.388350em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #0044c9\"># High-quality data ensures informed decision-making.<\/span><br \/>\n<span style=\"font-weight: 700; color: #0044c9\"># It enhances trust in data-driven insights.<\/span><br \/>\n<span style=\"font-weight: 700; color: #0044c9\"># Poor data quality can lead to costly errors and misinformation.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:82.28155%;top:102.26537%;width:13.34951%;height:4.69256%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-611a7f7a-7338-420f-80df-f631778a687d\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 19 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Arrow<\/title><path d=\"M17.9472 5.38801C18.1615 5.17372 18.1615 4.82628 17.9472 4.61199L14.4552 1.11992C14.2409 0.905633 13.8934 0.905633 13.6791 1.11992C13.4649 1.33421 13.4649 1.68165 13.6791 1.89594L16.7832 5L13.6791 8.10406C13.4649 8.31835 13.4649 8.66579 13.6791 8.88008C13.8934 9.09437 14.2409 9.09437 14.4552 8.88008L17.9472 5.38801ZM0 5.54873H17.5592V4.45127H0V5.54873Z\" fill=\"#3A566E\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.70874%;width:100%;height:41.90939%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-9f4f13a1-e826-4170-8c44-8634ee9eda7f\">\n<div style=\"position:absolute;width:100%;height:106.06961%;left:0%;top:-3.0348%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/7039747-scaled.jpg\" alt=\"7039747\" srcSet=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/7039747-scaled.jpg 2560w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/7039747-2048x1365.jpg 2048w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/7039747-1536x1024.jpg 1536w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/7039747-1024x683.jpg 1024w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/7039747-900x600.jpg 900w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/7039747-768x512.jpg 768w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/7039747-300x200.jpg 300w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/7039747-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:31.5534%;top:93.85113%;width:45.63107%;height:5.66343%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.0638297872340425% 1.0638297872340425% 1.0638297872340425% 1.0638297872340425% \/ 5.714285714285714% 5.714285714285714% 5.714285714285714% 5.714285714285714%\" id=\"el-72281c6c-1f55-47df-b1fb-00646ecb8a25\"><a href=\"https:\/\/pickl.ai\/blog\/data-quality-framework-and-its-implementation\/\" data-tooltip-icon=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2022\/09\/blog36-img.jpg\" data-tooltip-text=\"All You Need To Know About Data Quality Framework &amp; Its Implementation\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h2 id=\"learn-more-2\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.22440159574468088% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.485437em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; font-style: italic\">Learn More<\/span><\/span><\/h2>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"e978d8e5-6697-45a5-9a59-b90b48a7ad40\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7afbc139-cf1f-4d17-8076-d03f4eefd63c\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:15.53398%;top:92.0712%;width:61.65049%;height:8.09061%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a10ed920-6af0-4f3b-8354-6423cbc3898e\">\n<div class=\"fill\" style=\"background-color:rgba(109,159,255,0.1);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:8.98058%;top:53.8835%;width:83.98058%;height:35.92233%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-88df0f6a-c303-4bf1-b07e-1fa2b44cdd5e\">\n<div class=\"fill\" style=\"background-color:rgba(109,159,255,0.1);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:20.38835%;top:37.86408%;width:75%;height:14.88673%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 2.1739130434782608% 2.1739130434782608% 2.1739130434782608% 2.1739130434782608%\" id=\"el-3046ef37-a4b3-4e08-b8af-4d578803a483\">\n<h1 id=\"key-dimensions-of-data-quality\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.99611650485437% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; font-style: italic; text-decoration: underline\">Key Dimensions of Data Quality<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:20.38835%;top:54.85437%;width:61.65049%;height:33.17152%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7874015748031495% 0.7874015748031495% 0.7874015748031495% 0.7874015748031495% \/ 0.975609756097561% 0.975609756097561% 0.975609756097561% 0.975609756097561%\" id=\"el-e1b1cd0c-ad72-4ad4-95b3-d36fceb0c531\">\n<h3 id=\"1-accuracy-data-should-be-free-from-errors-and-reflect-reality-2-consistency-data-should-be-uniform-and-not-contradict-itself-3-reliability-data-should-be-trustworthy-and-up-to-date\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.6655511811023622% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.339806em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #0044c9\">1.<\/span><span style=\"font-weight: 700\"> Accuracy<\/span><span style=\"font-weight: 700; color: #0044c9\">: Data should be free from errors and reflect reality.<\/span><br \/>\n<span style=\"font-weight: 700; color: #0044c9\">2. <\/span><span style=\"font-weight: 700\">Consistency<\/span><span style=\"font-weight: 700; color: #0044c9\">: Data should be uniform and not contradict itself.<\/span><br \/>\n<span style=\"font-weight: 700; color: #0044c9\">3. <\/span><span style=\"font-weight: 700\">Reliability<\/span><span style=\"font-weight: 700; color: #0044c9\">: Data should be trustworthy and up-to-date.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:82.28155%;top:102.26537%;width:13.34951%;height:4.69256%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-42bb01d9-d8c4-4eee-a6e0-963379497e39\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 19 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Arrow<\/title><path d=\"M17.9472 5.38801C18.1615 5.17372 18.1615 4.82628 17.9472 4.61199L14.4552 1.11992C14.2409 0.905633 13.8934 0.905633 13.6791 1.11992C13.4649 1.33421 13.4649 1.68165 13.6791 1.89594L16.7832 5L13.6791 8.10406C13.4649 8.31835 13.4649 8.66579 13.6791 8.88008C13.8934 9.09437 14.2409 9.09437 14.4552 8.88008L17.9472 5.38801ZM0 5.54873H17.5592V4.45127H0V5.54873Z\" fill=\"#3A566E\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.70874%;width:105.09709%;height:45.30744%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a894778e-d4af-40a8-9b48-84562dec9a78\">\n<div style=\"position:absolute;width:104.31173%;height:100%;left:-2.15586%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/male-hand-holding-core-values-responsibility-ethics-business-concept-scaled.jpg\" alt=\"\" srcSet=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/male-hand-holding-core-values-responsibility-ethics-business-concept-scaled.jpg 2560w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/male-hand-holding-core-values-responsibility-ethics-business-concept-2048x1270.jpg 2048w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/male-hand-holding-core-values-responsibility-ethics-business-concept-1536x952.jpg 1536w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/male-hand-holding-core-values-responsibility-ethics-business-concept-1024x635.jpg 1024w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/male-hand-holding-core-values-responsibility-ethics-business-concept-768x476.jpg 768w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/male-hand-holding-core-values-responsibility-ethics-business-concept-300x186.jpg 300w\" sizes=\"(min-width: 1024px) 47vh, 105vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:28.39806%;top:93.52751%;width:48.05825%;height:5.17799%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.0101010101010102% 1.0101010101010102% 1.0101010101010102% 1.0101010101010102% \/ 6.25% 6.25% 6.25% 6.25%\" id=\"el-da2c80ce-8ebe-4dd1-9d4f-ea12ce6446cc\"><a href=\"https:\/\/pickl.ai\/blog\/ways-to-improve-data-quality\/\" data-tooltip-icon=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/10\/12-ways-to-improve-data-quality.jpg\" data-tooltip-text=\"Unlocking the 12 Ways to Improve Data Quality\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h2 id=\"learn-more-3\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.19176136363636329% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.436893em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; font-style: italic\">Learn More&nbsp;<\/span><\/span><\/h2>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"1da72bba-c837-47d4-9ab9-3577971cd593\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-02190d68-5665-4f68-a95d-deed33c3f49e\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.98058%;top:53.8835%;width:83.98058%;height:35.92233%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-086e11a8-6c57-4fe9-8fd9-a03c257b12fe\">\n<div class=\"fill\" style=\"background-color:rgba(109,159,255,0.1);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:17.96117%;top:92.0712%;width:61.65049%;height:8.09061%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-34c44303-c9c8-42b3-919c-6d399affd0b2\">\n<div class=\"fill\" style=\"background-color:rgba(109,159,255,0.1);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:20.38835%;top:37.86408%;width:75%;height:14.72492%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 2.197802197802198% 2.197802197802198% 2.197802197802198% 2.197802197802198%\" id=\"el-a693db1c-63ed-479f-ae80-3d0f361f1a39\">\n<h1 id=\"the-impact-of-poor-data-quality\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.99611650485437% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.582524em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; font-style: italic; text-decoration: underline\">The Impact of Poor Data Quality<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:20.38835%;top:58.57605%;width:56.31068%;height:29.12621%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.8620689655172413% 0.8620689655172413% 0.8620689655172413% 0.8620689655172413% \/ 1.1111111111111112% 1.1111111111111112% 1.1111111111111112% 1.1111111111111112%\" id=\"el-4d97462d-88f0-4b9a-bcc2-0e5bd85ea689\">\n<h3 id=\"missed-opportunities-reduced-customer-satisfaction-increased-operational-costs-legal-and-compliance-issues\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.7286637931034483% 0;font-family:&quot;Alegreya&quot;,serif;font-size:0.339806em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #0044c9\">\u2013 Missed opportunities<\/span><br \/>\n<span style=\"font-weight: 700; color: #0044c9\">\u2013 Reduced customer satisfaction<\/span><br \/>\n<span style=\"font-weight: 700; color: #0044c9\">\u2013 Increased operational costs<\/span><br \/>\n<span style=\"font-weight: 700; color: #0044c9\">\u2013 Legal and compliance issues<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:82.28155%;top:102.26537%;width:13.34951%;height:4.69256%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-6311330f-701a-42e7-86b6-f27e18e7bc64\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 19 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Arrow<\/title><path d=\"M17.9472 5.38801C18.1615 5.17372 18.1615 4.82628 17.9472 4.61199L14.4552 1.11992C14.2409 0.905633 13.8934 0.905633 13.6791 1.11992C13.4649 1.33421 13.4649 1.68165 13.6791 1.89594L16.7832 5L13.6791 8.10406C13.4649 8.31835 13.4649 8.66579 13.6791 8.88008C13.8934 9.09437 14.2409 9.09437 14.4552 8.88008L17.9472 5.38801ZM0 5.54873H17.5592V4.45127H0V5.54873Z\" fill=\"#3A566E\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.70874%;width:100%;height:45.30744%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-eb459de1-8b31-483b-8815-f7f549166827\">\n<div style=\"position:absolute;width:101.92183%;height:100%;left:-0.96092%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/2839-scaled.jpg\" alt=\"\" srcSet=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/2839-scaled.jpg 2560w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/2839-2048x1365.jpg 2048w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/2839-1536x1024.jpg 1536w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/2839-1024x683.jpg 1024w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/2839-900x600.jpg 900w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/2839-768x512.jpg 768w,https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/11\/2839-300x200.jpg 300w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:28.8835%;top:93.68932%;width:48.05825%;height:5.98706%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.0101010101010102% 1.0101010101010102% 1.0101010101010102% 1.0101010101010102% \/ 5.405405405405405% 5.405405405405405% 5.405405405405405% 5.405405405405405%\" id=\"el-80808f15-4bab-49e5-b2d1-04b453fc96a2\"><a href=\"https:\/\/pickl.ai\/blog\/difference-between-data-observability-and-data-quality\/\" data-tooltip-icon=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2023\/10\/Differences-Between-Data-Quality-and-Data-Observability.jpg\" data-tooltip-text=\"Unfolding the difference between Data Observability &amp; Data Quality\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h2 id=\"learn-more-4\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.22017045454545345% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.501618em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; font-style: italic\">Learn More&nbsp;<\/span><\/span><\/h2>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"Learn how to use AI and machine learning to improve data quality. 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