{"id":12939,"date":"2024-08-02T03:42:48","date_gmt":"2024-08-02T03:42:48","guid":{"rendered":"https:\/\/www.pickl.ai\/blog\/?post_type=web-story&#038;p=12939"},"modified":"2024-08-02T03:42:51","modified_gmt":"2024-08-02T03:42:51","slug":"how-to-improve-data-quality","status":"publish","type":"web-story","link":"https:\/\/www.pickl.ai\/blog\/web-stories\/how-to-improve-data-quality\/","title":{"rendered":"how to improve data quality"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Roboto%3Awght%40700\" rel=\"stylesheet\"\/><link 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style=\"position:absolute;pointer-events:none;left:16.26214%;top:69.90291%;width:67.47573%;height:19.90291%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-cecaede2-8ffa-4d1d-8cd3-1318b9af4d54\">\n<div class=\"fill\" style=\"background-color:rgba(0,0,0,0.84);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:16.01942%;top:72.97735%;width:67.47573%;height:14.56311%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7194244604316548% 0.7194244604316548% 0.7194244604316548% 0.7194244604316548% \/ 2.2222222222222223% 2.2222222222222223% 2.2222222222222223% 2.2222222222222223%\" id=\"el-94090601-d7f1-4fed-9ff5-4bb74bab7c5a\">\n<h1 id=\"how-to-improve-data-quality\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.19222122302158298% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.614887em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #ffa811\">How to improve Data Quality<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.77184%;top:96.1165%;width:27.91262%;height:3.8835%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-61cae68a-9b93-468e-a022-d4ff8540aebf\">\n<div style=\"position:absolute;width:100%;height:100.31801%;left:0%;top:-0.15901%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2024\/05\/pickl-transorg-LOGO.png\" alt=\"pickl-transorg-LOGO\" srcSet=\"https:\/\/pickl.ai\/blog\/wp-content\/uploads\/2024\/05\/pickl-transorg-LOGO.png 406w\" sizes=\"(min-width: 1024px) 13vh, 28vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"bfc0bfbd-b14b-4173-9e6e-a46f21787685\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-bdafefbf-1cc4-47f5-ad1d-5068355aa668\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script 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class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:18.4466%;top:43.68932%;width:63.1068%;height:11.48867%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7692307692307693% 0.7692307692307693% 0.7692307692307693% 0.7692307692307693% \/ 2.8169014084507045% 2.8169014084507045% 2.8169014084507045% 2.8169014084507045%\" id=\"el-9bae097f-ced2-4dc8-8482-5b1be11355fe\">\n<h2 id=\"why-data-quality-matters\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.1622596153846154% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.485437em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">Why Data Quality Matters<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:16.99029%;top:63.91586%;width:65.29126%;height:19.25566%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7434944237918215% 0.7434944237918215% 0.7434944237918215% 0.7434944237918215% \/ 1.680672268907563% 1.680672268907563% 1.680672268907563% 1.680672268907563%\" id=\"el-e4ef1c35-e830-4fca-9445-69e300460983\">\n<h3 id=\"dirty-data-leads-to-bad-decisions-ensure-your-data-is-accurate-and-reliable\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.13069237918215615% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.404531em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Dirty data leads to bad decisions. Ensure your data is accurate and reliable.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:16.99029%;top:5.50162%;width:67.47573%;height:26.86084%;opacity:1\">\n<div id=\"anim-bdafefbf-1cc4-47f5-ad1d-5068355aa668\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-63d6cd3e-3edd-41a6-9e81-1c8e9586fc8c\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-362df32a-37ea-48e0-8668-7d1d5541e737\">\n<div style=\"position:absolute;width:100%;height:111.6582%;left:0%;top:-5.8291%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" 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type=\"application\/json\">[{\"selector\":\"#anim-2b419027-9107-48d7-99ce-dcc1251b24ca\",\"keyframes\":{\"transform\":[\"scale(0.3333333333333333)\",\"scale(1)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#6d9fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-016c5408-4a9f-40d3-9e71-768ae22cbd88\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:18.4466%;top:47.08738%;width:63.1068%;height:5.82524%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7692307692307693% 0.7692307692307693% 0.7692307692307693% 0.7692307692307693% \/ 5.555555555555555% 5.555555555555555% 5.555555555555555% 5.555555555555555%\" id=\"el-e75d7dd4-2483-4a6a-b0c5-362b97d53373\">\n<h2 id=\"define-your-goals\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.1622596153846154% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.485437em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #4b1283\">Define Your Goals<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:17.71845%;top:62.45955%;width:65.29126%;height:14.40129%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7434944237918215% 0.7434944237918215% 0.7434944237918215% 0.7434944237918215% \/ 2.247191011235955% 2.247191011235955% 2.247191011235955% 2.247191011235955%\" id=\"el-61d6fc51-2198-4658-945b-e73c33f98a71\">\n<h3 id=\"what-kind-of-data-quality-is-essential-for-your-project\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.13069237918215615% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.404531em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">What kind of data quality is essential for your project?<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:16.99029%;top:5.50162%;width:67.47573%;height:26.86084%;opacity:1\">\n<div id=\"anim-f6ff529b-d404-4e23-9201-27b21dcd4c03\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-eebf95ac-b741-4ad0-aefc-3e6caa2696f9\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-5ae5e147-2b61-47c5-8520-cc815a2c4458\">\n<div style=\"position:absolute;width:100%;height:110.91064%;left:0%;top:-5.45532%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1504868584819-f8e8b4b6d7e3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxkYXRhfGVufDB8fHx8MTcyMjQ5OTgzOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=6144&amp;h=4069&amp;fit=max\" alt=\"turned on black and grey laptop computer\" srcSet=\"https:\/\/images.unsplash.com\/photo-1504868584819-f8e8b4b6d7e3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxkYXRhfGVufDB8fHx8MTcyMjQ5OTgzOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=6144&amp;h=4069&amp;fit=max 6144w,https:\/\/images.unsplash.com\/photo-1504868584819-f8e8b4b6d7e3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxkYXRhfGVufDB8fHx8MTcyMjQ5OTgzOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4915&amp;h=3255&amp;fit=max 4915w,https:\/\/images.unsplash.com\/photo-1504868584819-f8e8b4b6d7e3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxkYXRhfGVufDB8fHx8MTcyMjQ5OTgzOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3686&amp;h=2441&amp;fit=max 3686w,https:\/\/images.unsplash.com\/photo-1504868584819-f8e8b4b6d7e3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxkYXRhfGVufDB8fHx8MTcyMjQ5OTgzOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2457&amp;h=1627&amp;fit=max 2457w,https:\/\/images.unsplash.com\/photo-1504868584819-f8e8b4b6d7e3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxkYXRhfGVufDB8fHx8MTcyMjQ5OTgzOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1228&amp;h=813&amp;fit=max 1228w,https:\/\/images.unsplash.com\/photo-1504868584819-f8e8b4b6d7e3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxkYXRhfGVufDB8fHx8MTcyMjQ5OTgzOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=225&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 30vh, 67vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:32.03883%;top:86.40777%;width:44.41748%;height:5.66343%;opacity:1\">\n<div id=\"anim-e49d4a06-1180-49e5-9973-cf53641ee592\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-2b419027-9107-48d7-99ce-dcc1251b24ca\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.092896174863388% 1.092896174863388% 1.092896174863388% 1.092896174863388% \/ 5.714285714285714% 5.714285714285714% 5.714285714285714% 5.714285714285714%\" id=\"el-0f378e8a-ae7c-41d5-89d9-09678dfcdb0f\"><a href=\"https:\/\/pickl.ai\/blog\/ways-to-improve-data-quality\/\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h2 id=\"read-more\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.2305327868852459% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.485437em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Read more<\/span><\/span><\/h2>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"688d0788-e66f-471b-a78a-9694eba2c01e\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-39abd17a-7b4b-4312-a19e-a08ce8d88889\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-cc1af887-39f0-4dc7-b0ab-29b8f1b82d7c\",\"keyframes\":{\"transform\":[\"scale(0.3333333333333333)\",\"scale(1)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-e6a47f8a-97ba-4bff-a69f-873e0fd6b47f\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-6b2a28b5-1a9d-4a6f-b49a-eec7041eb362\",\"keyframes\":{\"transform\":[\"scale(0.3333333333333333)\",\"scale(1)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#e0aaff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ec1f67e7-c14b-4065-ac8b-993c9ebafe67\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:17.47573%;top:44.17476%;width:63.1068%;height:5.82524%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7692307692307693% 0.7692307692307693% 0.7692307692307693% 0.7692307692307693% \/ 5.555555555555555% 5.555555555555555% 5.555555555555555% 5.555555555555555%\" id=\"el-98e9d1a6-4eba-4684-a27c-5225c8691bf4\">\n<h2 id=\"assess-your-data\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.1622596153846154% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.485437em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #4b1283\">Assess Your Data<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:16.26214%;top:58.57605%;width:65.29126%;height:19.25566%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7434944237918215% 0.7434944237918215% 0.7434944237918215% 0.7434944237918215% \/ 1.680672268907563% 1.680672268907563% 1.680672268907563% 1.680672268907563%\" id=\"el-5c13263e-3ae8-4c0b-b0da-4cdd14c3feff\">\n<h3 id=\"identify-errorsremove-inconsistenciesfind-missing-values\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.13069237918215615% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.404531em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #ac0625\">Identify errors<\/span><br \/>\n<span style=\"font-weight: 700; color: #ac0625\">Remove Inconsistencies<\/span><br \/>\n<span style=\"font-weight: 700; color: #ac0625\">Find missing values.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:16.99029%;top:5.50162%;width:67.47573%;height:26.86084%;opacity:1\">\n<div id=\"anim-39abd17a-7b4b-4312-a19e-a08ce8d88889\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-cc1af887-39f0-4dc7-b0ab-29b8f1b82d7c\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d858e75a-6a96-44ee-a0b9-0b0d08eb99ae\">\n<div style=\"position:absolute;width:100%;height:119.28606%;left:0%;top:-9.64303%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxkYXRhfGVufDB8fHx8MTcyMjQ5OTgzOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2426&amp;h=1728&amp;fit=max\" alt=\"laptop computer on glass-top table\" srcSet=\"https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxkYXRhfGVufDB8fHx8MTcyMjQ5OTgzOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2426&amp;h=1728&amp;fit=max 2426w,https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxkYXRhfGVufDB8fHx8MTcyMjQ5OTgzOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1940&amp;h=1382&amp;fit=max 1940w,https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxkYXRhfGVufDB8fHx8MTcyMjQ5OTgzOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1455&amp;h=1036&amp;fit=max 1455w,https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxkYXRhfGVufDB8fHx8MTcyMjQ5OTgzOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=970&amp;h=691&amp;fit=max 970w,https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxkYXRhfGVufDB8fHx8MTcyMjQ5OTgzOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=485&amp;h=345&amp;fit=max 485w,https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxkYXRhfGVufDB8fHx8MTcyMjQ5OTgzOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=242&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 30vh, 67vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:28.39806%;top:86.40777%;width:44.41748%;height:5.66343%;opacity:1\">\n<div id=\"anim-e6a47f8a-97ba-4bff-a69f-873e0fd6b47f\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-6b2a28b5-1a9d-4a6f-b49a-eec7041eb362\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.092896174863388% 1.092896174863388% 1.092896174863388% 1.092896174863388% \/ 5.714285714285714% 5.714285714285714% 5.714285714285714% 5.714285714285714%\" id=\"el-14c96daf-2a33-48f5-9c4e-771b566a5982\"><a href=\"https:\/\/pickl.ai\/blog\/types-of-information-systems\/\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h2 id=\"read-more-2\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.2305327868852459% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.485437em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Read more<\/span><\/span><\/h2>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"4bf612ae-1a19-4c79-b919-900cf1cb1cd1\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-11a99c37-c85c-45ee-86d3-44ba76a77acd\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-417b871e-07b8-4467-a38e-4941f8b32e82\",\"keyframes\":{\"transform\":[\"scale(0.3333333333333333)\",\"scale(1)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-baf0711f-eefc-46f3-9dcd-a3d7e52ad394\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-ade01855-3b5d-40ee-a732-cf3e6f225112\",\"keyframes\":{\"transform\":[\"scale(0.3333333333333333)\",\"scale(1)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffb7\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-5876ab91-e729-451a-b0d9-60f576dc0052\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:17.96117%;top:40.45307%;width:63.1068%;height:5.82524%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7692307692307693% 0.7692307692307693% 0.7692307692307693% 0.7692307692307693% \/ 5.555555555555555% 5.555555555555555% 5.555555555555555% 5.555555555555555%\" id=\"el-7cd681dc-9d81-4239-9118-c93eddc051da\">\n<h2 id=\"cleanse-your-data\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.1622596153846154% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.485437em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #4b1283\">Cleanse Your Data<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:17.71845%;top:55.17799%;width:65.29126%;height:14.40129%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7434944237918215% 0.7434944237918215% 0.7434944237918215% 0.7434944237918215% \/ 2.247191011235955% 2.247191011235955% 2.247191011235955% 2.247191011235955%\" id=\"el-e620c0f7-e185-4320-a144-d6769c187268\">\n<h3 id=\"fix-errorsremove-duplicatesstandardize-formats\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.13069237918215615% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.404531em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #ac0625\">Fix errors<\/span><br \/>\n<span style=\"font-weight: 700; color: #ac0625\">Remove duplicates<\/span><br \/>\n<span style=\"font-weight: 700; color: #ac0625\">Standardize formats.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:16.99029%;top:5.01618%;width:67.47573%;height:26.86084%;opacity:1\">\n<div id=\"anim-11a99c37-c85c-45ee-86d3-44ba76a77acd\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-417b871e-07b8-4467-a38e-4941f8b32e82\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-60b75bff-753b-4b32-804c-d67a6235922b\">\n<div style=\"position:absolute;width:100%;height:111.76795%;left:0%;top:-5.88398%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1454165804606-c3d57bc86b40?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxkYXRhfGVufDB8fHx8MTcyMjQ5OTgzOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=7360&amp;h=4912&amp;fit=max\" alt=\"person holding pencil near laptop computer\" srcSet=\"https:\/\/images.unsplash.com\/photo-1454165804606-c3d57bc86b40?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxkYXRhfGVufDB8fHx8MTcyMjQ5OTgzOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=7360&amp;h=4912&amp;fit=max 7360w,https:\/\/images.unsplash.com\/photo-1454165804606-c3d57bc86b40?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxkYXRhfGVufDB8fHx8MTcyMjQ5OTgzOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5888&amp;h=3930&amp;fit=max 5888w,https:\/\/images.unsplash.com\/photo-1454165804606-c3d57bc86b40?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxkYXRhfGVufDB8fHx8MTcyMjQ5OTgzOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4416&amp;h=2947&amp;fit=max 4416w,https:\/\/images.unsplash.com\/photo-1454165804606-c3d57bc86b40?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxkYXRhfGVufDB8fHx8MTcyMjQ5OTgzOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2944&amp;h=1965&amp;fit=max 2944w,https:\/\/images.unsplash.com\/photo-1454165804606-c3d57bc86b40?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxkYXRhfGVufDB8fHx8MTcyMjQ5OTgzOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1472&amp;h=982&amp;fit=max 1472w,https:\/\/images.unsplash.com\/photo-1454165804606-c3d57bc86b40?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxkYXRhfGVufDB8fHx8MTcyMjQ5OTgzOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 30vh, 67vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:32.52427%;top:84.14239%;width:44.41748%;height:5.66343%;opacity:1\">\n<div id=\"anim-baf0711f-eefc-46f3-9dcd-a3d7e52ad394\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-ade01855-3b5d-40ee-a732-cf3e6f225112\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.092896174863388% 1.092896174863388% 1.092896174863388% 1.092896174863388% \/ 5.714285714285714% 5.714285714285714% 5.714285714285714% 5.714285714285714%\" id=\"el-2ba872bc-f86c-4f4f-99d1-347bc5febe2f\"><a href=\"https:\/\/pickl.ai\/blog\/bioinformatics-scientists\/\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h2 id=\"read-more-3\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.2305327868852459% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.485437em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Read more<\/span><\/span><\/h2>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"6d001c43-b1a0-426f-956c-d11e0e8461cb\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-f65c622f-b946-413c-86b1-653095fc1858\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-25904803-b00a-4a38-a1fd-3e8660f38374\",\"keyframes\":{\"transform\":[\"scale(0.3333333333333333)\",\"scale(1)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ff758f\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-86b8481c-893a-4f63-acd9-038aca5b7e13\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:17.96117%;top:44.17476%;width:63.1068%;height:11.48867%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7692307692307693% 0.7692307692307693% 0.7692307692307693% 0.7692307692307693% \/ 2.8169014084507045% 2.8169014084507045% 2.8169014084507045% 2.8169014084507045%\" id=\"el-74a3876e-93c6-4f04-b7fc-900fb6105fa1\">\n<h2 id=\"prevent-future-issues\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.1622596153846154% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.485437em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #003bad\">Prevent Future Issues<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.20388%;top:64.23948%;width:65.29126%;height:14.40129%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7434944237918215% 0.7434944237918215% 0.7434944237918215% 0.7434944237918215% \/ 2.247191011235955% 2.247191011235955% 2.247191011235955% 2.247191011235955%\" id=\"el-df3c19bf-4cce-4128-a4e7-ea294b01705b\">\n<h3 id=\"set-data-entry-rulesautomate-data-validation\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.13069237918215615% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.404531em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #603809\">Set data entry rules<\/span><br \/>\n<span style=\"font-weight: 700; color: #603809\">Automate data validation.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.59223%;top:8.73786%;width:67.47573%;height:26.86084%;opacity:1\">\n<div id=\"anim-f65c622f-b946-413c-86b1-653095fc1858\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-25904803-b00a-4a38-a1fd-3e8660f38374\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7634931c-2ffb-4ed7-8010-845d8c60753c\">\n<div style=\"position:absolute;width:100%;height:111.6466%;left:0%;top:-5.8233%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1487058792275-0ad4aaf24ca7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8ZGF0YXxlbnwwfHx8fDE3MjI0OTk4Mzl8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5760&amp;h=3840&amp;fit=max\" alt=\"Colorful software or web code on a computer monitor\" srcSet=\"https:\/\/images.unsplash.com\/photo-1487058792275-0ad4aaf24ca7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8ZGF0YXxlbnwwfHx8fDE3MjI0OTk4Mzl8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5760&amp;h=3840&amp;fit=max 5760w,https:\/\/images.unsplash.com\/photo-1487058792275-0ad4aaf24ca7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8ZGF0YXxlbnwwfHx8fDE3MjI0OTk4Mzl8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4608&amp;h=3072&amp;fit=max 4608w,https:\/\/images.unsplash.com\/photo-1487058792275-0ad4aaf24ca7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8ZGF0YXxlbnwwfHx8fDE3MjI0OTk4Mzl8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3456&amp;h=2304&amp;fit=max 3456w,https:\/\/images.unsplash.com\/photo-1487058792275-0ad4aaf24ca7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8ZGF0YXxlbnwwfHx8fDE3MjI0OTk4Mzl8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2304&amp;h=1536&amp;fit=max 2304w,https:\/\/images.unsplash.com\/photo-1487058792275-0ad4aaf24ca7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8ZGF0YXxlbnwwfHx8fDE3MjI0OTk4Mzl8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1152&amp;h=768&amp;fit=max 1152w,https:\/\/images.unsplash.com\/photo-1487058792275-0ad4aaf24ca7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8ZGF0YXxlbnwwfHx8fDE3MjI0OTk4Mzl8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 30vh, 67vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"22deae13-9952-44f7-8d0e-fd4c5859427c\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-01af7087-7abd-459a-99e0-64d050c5ef7f\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-71a2b51d-849b-484d-9fe5-53aed2fe430c\",\"keyframes\":{\"transform\":[\"scale(0.3333333333333333)\",\"scale(1)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#000\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-41c5ccdf-6df5-478a-8bbd-adef97b2c7b8\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:19.66019%;top:42.88026%;width:63.1068%;height:11.48867%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7692307692307693% 0.7692307692307693% 0.7692307692307693% 0.7692307692307693% \/ 2.8169014084507045% 2.8169014084507045% 2.8169014084507045% 2.8169014084507045%\" id=\"el-32e9d391-68af-49c7-9fcd-3b9fa258327b\">\n<h2 id=\"reap-the-rewards-of-clean-data\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.1622596153846154% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.485437em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #ff5b5b\">Reap the Rewards of Clean Data!<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:17.47573%;top:61.00324%;width:65.29126%;height:14.40129%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7434944237918215% 0.7434944237918215% 0.7434944237918215% 0.7434944237918215% \/ 2.247191011235955% 2.247191011235955% 2.247191011235955% 2.247191011235955%\" id=\"el-2f223aba-f685-4c80-8cf2-fb1a4289dba8\">\n<h3 id=\"make-better-decisions-improve-efficiency-and-gain-valuable-insights\" class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.13069237918215615% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.404531em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">Make better decisions, improve efficiency, and gain valuable insights.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.20388%;top:7.76699%;width:66.01942%;height:25.08091%;opacity:1\">\n<div id=\"anim-01af7087-7abd-459a-99e0-64d050c5ef7f\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-71a2b51d-849b-484d-9fe5-53aed2fe430c\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-b74b07ae-de21-4d5d-a4b9-b53362dbabcb\">\n<div style=\"position:absolute;width:100%;height:263.22578%;left:0%;top:-81.61289%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1579226905180-636b76d96082?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8ZGF0YXxlbnwwfHx8fDE3MjI0OTk4Mzl8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4000&amp;h=6000&amp;fit=max\" alt=\"man sitting in front of the MacBook Pro\" srcSet=\"https:\/\/images.unsplash.com\/photo-1579226905180-636b76d96082?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMnx8ZGF0YXxlbnwwfHx8fDE3MjI0OTk4Mzl8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4000&amp;h=6000&amp;fit=max 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