Types of Statistical Sampling

Explore different sampling methods to ensure your research reflects the big picture.

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Probability sampling gives every member of a population a known chance of being selected.

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Each population member has an equal chance of being chosen. Imagine picking names from a hat!

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Select a starting point and choose every nth member after that. Like picking every 10th person in line.

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Divide the population into groups (strata) and choose proportionally from each.

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Group the population, then randomly select clusters to study

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When randomization isn't feasible, these methods rely on researcher judgment, like interviewing readily available participants.

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Explore different sampling methods to ensure your research reflects the big picture.