Purposive Sampling

A Smart Approach to Targeted Research

Purposive sampling is a non-random selection method where participants are chosen based on specific criteria relevant to the research study.

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This technique aims to gather in-depth insights from targeted groups.

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Purposive sampling focuses on selecting participants who possess unique attributes or experiences that align with the study's objectives.

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– Expert sampling – Homogeneous sampling – Snowball sampling

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– Targeted data collection – Flexibility in participant selection – Efficient access to specialized knowledge

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– It may introduce biases – It limits generalizability due to its non-random nature

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Utilize purposive sampling when studying specific populations or phenomena that require detailed understanding beyond generalization.

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Purposive Sampling

Purposive sampling is a non-random selection method where participants are chosen based on specific criteria relevant to the research study.

What is Purposive Sampling?

This technique aims to gather in-depth insights from targeted groups.

Purpose of Purposive Sampling

Purposive sampling focuses on selecting participants who possess unique attributes or experiences that align with the study's objectives.

Key Characteristics

– Expert sampling – Homogeneous sampling – Snowball sampling

Types of Purposive Sampling

– Targeted data collection – Flexibility in participant selection – Efficient access to specialized knowledge

Advantages of Purposive Sampling

– It may introduce biases – It limits generalizability due to its non-random nature

Limitations to Consider

Utilize purposive sampling when studying specific populations or phenomena that require detailed understanding beyond generalization.

When to Use Purposive Sampling